Successfully Handling KOL Objections
- 3 days ago
- 1 min read
Being challenged by a KOL may feel uncomfortable but is part of the job as an MSL. The art of being an MSL involves turning uncomfortable moments into meaningful insights valuable to your company and, more so, to the physician’s patients.
Kevin E. O'Connor, CSP CEC and I are thrilled to share that our article, Successfully Handling KOL Objections, has been published in the July issue of The MSL - Journal of the Medical Science Liaison Society.
In the article, we share ways to gain clarity and find the “real” question or challenge the KOL is considering. Asking probing questions in a respectful and engaging manner will bring the deeper issue to light. We understand this may be uncomfortable and are here to help. Reach out to discuss how we can help you and your teams turn objections into insights.
Read the full article and let us know your thoughts.
